The 2016 MTV Video Music Awards were held on August 28, 2016 at Madison Square Garden in Manhattan. Adele's "Hello" was the most nominated video with seven categories. Beyoncé led the nominations with a total of eleven, followed by Adele, who had eight. Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony. Britney Spears marked her first performance at the awards show since the heavily-criticized 2007 show nine years prior. Beyoncé won eight awards to bring her career total of wins to 24 VMAs, overtaking Madonna's previous record of 20 awards, making her the artist with the most wins in the history of the award show.
The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website and Facebook Live.
Compared to last year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's preliminary numbers showed a 35% drop across the measured networks carrying the ceremony, totalling a cumulative 6.5 million viewers, though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.
Robyn Rihanna Fenty (//; born February 20, 1988) is a Barbadian singer and songwriter. Born in Saint Michael and raised in Bridgetown, she first entered the music industry by recording demo tapes under the direction of record producer Evan Rogers in 2003. She ultimately signed a recording contract with Def Jam Recordings after auditioning for its then-president, hip hop producer and rapper Jay Z. Rihanna's first two studio albums Music of the Sun (2005) and A Girl like Me (2006) charted on the top 10 of the U.S. Billboard 200 and respectively produced the singles "Pon de Replay" and "SOS".
She assumed creative control of her third studio album Good Girl Gone Bad (2007) and became a household name following the release of its international successful lead single "Umbrella". She followed it with five Recording Industry Association of America (RIAA) platinum-certified albums, including the Grammy Award winning Unapologetic (2012) and her second Billboard 200 number-one album Anti (2016). Many of her songs rank among the world's best-selling singles of all time, including the singles "Umbrella", "Take a Bow", "Disturbia", "Only Girl (In the World)", "S&M", "We Found Love", "Diamonds", and "Stay" in which she is the lead artist, and her collaborations "Live Your Life" (with T.I.), "Love the Way You Lie" and "The Monster" (both with Eminem).
With sales exceeding 200 million records worldwide, Rihanna is one of the best-selling artists of all time. Rihanna is the youngest and fastest solo artist to earn fourteen number-one singles on the Billboard Hot 100, and was named the Digital Songs Artist of the 2000s decade and the top Hot 100 artist of the 2010s decade by Billboard. Among numerous awards and accolades, Rihanna has won eight Grammy Awards, eight American Music Awards, 23 Billboard Music Awards, two BRIT Awards, and the inaugural Icon Award at the American Music Awards of 2013. Widely recognized for frequently reinventing her style and image, she received the Fashion Icon lifetime achievement award from the Council of Fashion Designers of America in 2014. Forbes ranked Rihanna the fourth most powerful celebrity of 2012, and was named one of Time's "100 Most Influential People in the World" later that year.
Khaled Mohamed Khaled(born November 26, 1975), professionally known as DJ Khaled, is an American record producer, radio personality, DJ and record label executive. He previously went by the name Arab Attack, but changed it after the 9/11 attacks, as he did not want to appear insensitive. He was a radio host for the Miami-based urban music radio station WEDR and the DJ for the hip hop group Terror Squad. From 2004 to 2006, Khaled assisted in the production of the hip-hop albums Real Talk by Fabolous, True Story by Terror Squad, All or Nothing by Fat Joe, and Me, Myself, & I by Fat Joe.
In 2006, Khaled released his debut album Listennn... the Album. He went on to release We the Best (2007), We Global (2008), Victory (2010), We the Best Forever (2011), Kiss the Ring (2012) and Suffering from Success (2013). In 2009, Khaled became the president of record label Def Jam South and he is also the CEO and founder of We the Best Music Group. Khaled released his eighth studio album, I Changed a Lot, on October 23, 2015. He is currently preparing to release his 9th studio album Major Key.
Melissa Jefferson (born April 27, 1988), better known by her stage name Lizzo, is an American alternative hip hop artist based in Minneapolis, Minnesota. She is a founding member of indie hip hop groups The Chalice, Grrrl Prty, The Clerb, and Absynthe. Her debut album, Lizzobangers, was released in 2013.