McKinsey - AI in storytelling: Machines as cocreators

McKinsey - AI in storytelling: Machines as cocreators

December 9, 2017
December 9, 2017
 
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Summary

Computers don’t cry during sad stories, but they can tell when we will.

Sunspring debuted at the SCI-FI LONDON film festival in 2016. Set in a dystopian world with mass unemployment, the movie attracted many fans, with one viewer describing it as amusing but strange. But the most notable aspect of the film involves its creation: an artificial-intelligence (AI) bot wrote Sunspring’s screenplay.

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Highlights10

 
McKinsey & Company
 
 
Artificial intelligence
 
Artificial intelligence (AI, also machine intelligence, MI) is intelligence exhibited by machines, rather than humans or other animals (natural intelligence, NI).
Storytelling
 
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment.
Massachusetts Institute of Technology
 

Photos - Artificial Intelligence329

Artificial Intelligence

Artificial intelligence (AI, also machine intelligence, MI) is intelligence exhibited by machines, rather than humans or other animals (natural intelligence, NI). In computer science, the field of AI research defines itself as the study of "intelligent agents": any device that perceives its environment and takes actions that maximize its chance of success at some goal.[1] Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving".[2]

The scope of AI is disputed: as machines become increasingly capable, tasks considered as requiring "intelligence" are often removed from the definition, a phenomenon known as the AI effect, leading to the quip "AI is whatever hasn't been done yet."[3] For instance, optical character recognition is frequently excluded from "artificial intelligence", having become a routine technology.[4] Capabilities generally classified as AI, as of 2017, include successfully understanding human speech,[5] competing at a high level in strategic game systems (such as chess and Go[6]), autonomous cars, intelligent routing in content delivery networks, military simulations, and interpreting complex data.

Artificial intelligence was founded as an academic discipline in 1956, and in the years since has experienced several waves of optimism,[7][8] followed by disappointment and the loss of funding (known as an "AI winter"),[9][10] followed by new approaches, success and renewed funding.[11] For most of its history, AI research has been divided into subfields that often fail to communicate with each other.[12] However, in the early 21st century statistical approaches to machine learning became successful enough to eclipse all other tools, approaches, problems and schools of thought.[11]

The traditional problems (or goals) of AI research include reasoning, knowledge, planning, learning, natural language processing, perception and the ability to move and manipulate objects.[13] General intelligence is among the field's long-term goals.[14] Approaches include statistical methods, computational intelligence, and traditional symbolic AI. Many tools are used in AI, including versions of search and mathematical optimization, neural networks and methods based on statistics, probability and economics. The AI field draws upon computer science, mathematics, psychology, linguistics, philosophy, neuroscience, artificial psychology and many others.

The field was founded on the claim that human intelligence "can be so precisely described that a machine can be made to simulate it".[15] This raises philosophical arguments about the nature of the mind and the ethics of creating artificial beings endowed with human-like intelligence, issues which have been explored by myth, fiction and philosophy since antiquity.[16] Some people also consider AI a danger to humanity if it progresses unabatedly.[17]

In the twenty-first century, AI techniques have experienced a resurgence following concurrent advances in computer power, large amounts of data, and theoretical understanding, and AI techniques have become an essential part of the technology industry, helping to solve many challenging problems in computer science.[18]

Storytelling


Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values.[1] Crucial elements of stories and storytelling include plot, characters and narrative point of view.

The term "storytelling" can refer in a narrow sense specifically to oral storytelling and also in a looser sense to techniques used in other media to unfold or disclose the narrative of a story.

McKinsey

McKinsey & Company is a worldwide management consulting firm. It conducts qualitative and quantitative analysis in order to evaluate management decisions across the public and private sectors. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored many influential books on management. Its practices of confidentiality, influence on business practices, and corporate culture have experienced a polarizing reception.

McKinsey was founded in 1926 by James O. McKinsey in order to apply accounting principles to management. McKinsey died in 1937, and the firm was restructured several times, with the modern-day McKinsey & Company emerging in 1939. Marvin Bower is credited with establishing McKinsey's culture and practices in the 1930s based on the principles he experienced as a lawyer. The firm developed an "up or out" policy, where consultants who are not promoted are asked to leave. McKinsey was the first management consultancy to hire recent college graduates, rather than experienced managers.

In the 1980s and 1990s, the firm expanded internationally and established new practice areas. It had 88 staff in 1951 and 7,700 by the early 2000s. McKinsey's consulting has helped to establish many of the norms in business and contributed to many of the major successes and failures in business in the modern era.

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Featured Topics - TV, Drama and Narratology8

Featured Topics - Artificial Intelligence4

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News Articles20

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AI-Powered Video Creation Platform Wibbitz Releases New Research Report, Building the Ultimate Toolbox for Visual Storytelling
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