Micron Automotive Solutions

Micron Automotive Solutions

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Micron Technology, Inc. is an American global corporation based in Boise, Idaho which produces many forms of semiconductor devices, including dynamic random-access memory, flash memory, and solid-state drives. Micron and Intel together created IM Flash Technologies, which produces NAND flash memory. Micron was named one of Thomson Reuters top 100 global innovators in 2012[4] and 2013. Micron Technology is also ranked among the Top 5 Semiconductor producing companies in the world.
Micron provides advanced automotive memory solutions that meet stringent quality, reliability and compliance requirements. A car may be the most powerful computer people own. With infotainment, advanced driver assistance and powertrain control systems, cars come with more processing power than laptops. And all of that processing power requires memory made for automotive applications — from a memory manufacturer that knows automotive.

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Micron Technology
Automotive industry
The automotive industry is a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles, some of them are called automakers.
Sanjay Mehrotra
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Autonomous car
An autonomous car (also known as a driverless car, self-driving car, robotic car) and unmanned ground vehicle is a vehicle that is capable of sensing its environment and navigating without human input.

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Sanjay Mehrotra is co-founder of SanDisk and served as the company's President and Chief Executive Officer until it was purchased by Western Digital in 2016.[1][2] In April 2017, it was announced Mehrotra would be the next CEO of Micron Technology, taking over from Mark Durcan.[2]

Autonomous Cars

An autonomous car (also known as a driverless car, self-driving car, robotic car[1]) and unmanned ground vehicle is a vehicle that is capable of sensing its environment and navigating without human input.[2] Many such systems are evolving, but as of 2017 no cars permitted on public roads were fully autonomous. They all require a human at the wheel who must be ready to take control at any time.

Autonomous cars use a variety of techniques to detect their surroundings, such as radar, laser light, GPS, odometry and computer vision. Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and relevant signage.[3][4] Autonomous cars must have control systems that are capable of analyzing sensory data to distinguish between different cars on the road.[5]

Demonstration systems date to the 1920s and 1930s. The first attempts at truly autonomous cars appeared in the 1980s, with Carnegie Mellon University's Navlab and ALV projects in 1984 and Mercedes-Benz and Bundeswehr University Munich's Eureka Prometheus Project in 1987. A major milestone was achieved in 1995, when CMU's NavLab 5 completed the first autonomous long distance drive. Of the 2,849 miles between Pittsburgh, PA and San Diego, CA, 2,797 miles were autonomous (98.2%), completed with an average speed of 63.8 miles per hour (102.7 km/h).[6][7][8][9] Since then, companies and research organizations have developed working prototypes.

The potential benefits of autonomous cars include reduced mobility and infrastructure costs, increased safety, increased mobility, increased customer satisfaction and reduced crime. Specifically a significant reduction in traffic collisions;[10][11] the resulting injuries; and related costs, including less need for insurance. Autonomous cars are predicted to increase traffic flow;[12] provided enhanced mobility for children, the elderly,[13] disabled and the poor; relieve travelers from driving and navigation chores; lower fuel consumption; significantly reduce needs for parking space;[14] reduce crime;[15] and facilitate business models for transportation as a service, especially via the sharing economy.[16][17]

Among the main obstacles to widespread adoption are technological challenges, disputes concerning liability; the time period needed to replace the existing stock of vehicles; resistance by individuals to forfeit control; consumer safety concerns; implementation of a workable legal framework and establishment of government regulations; risk of loss of privacy and security concerns, such as hackers or terrorism; concerns about the resulting loss of driving-related jobs in the road transport industry; and risk of increased suburbanization as travel becomes less costly and time-consuming. Many of these issues are due to the fact that autonomous objects, for the first time, allow computers to roam freely, with many related safety and security concerns.

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Micron Technology, Inc. (MU): 3 Key Takeaways From CES 2018
  –  January 14, 2018
“Micron noted that in a fully autonomous environment cars could have 40 GB of DRAM and 1 TB of NAND storage. We believe that automotive DRAM remains a small but fast growing part of the market and that Micron has a strong market position.” As ...
Micron CEO Sanjay Mehrotra: We Are At 'Sweet Spot' Of Tech Trends At CES
  –  January 12, 2018
X Mehrotra said Micron — which launched its newest solid-state drive at CES this week — is addressing "very broad, diversified market segments," including automotive, mobile, data-center, cloud-computing and Internet of Things devices, adding that ...
Micron Talks 3D NAND Sans Intel
  –  January 11, 2018
He said the company has positioned itself well in the automotive market, where qualification times are long and rigorous, so Micron's goal is to help customer shorten those times wherever possible to get the latest and greatest technology sooner.
At family-owned Micron Manufacturing, workers create their own schedules
  –  January 7, 2018
Today, Micron’s annual sales are between $5 million and $10 million, with 30-35 percent of the business coming from hydraulics, 10 percent in oil and gas, 10 percent in automotive, 10 percent in heavy duty trucks and 6-7 percent in office furniture.
Micron earnings: Bullish sentiment remains on horizon for memory chips
  –  December 19, 2017
Micron Technology Inc. is expected to remain a big beneficiary ... In a recent report, IC Insights said not only automotive and internet-of-things applications are driving double-digit year-over-year growth in the integrated circuit market but also the ...
What Happens After Micron Technology, Inc. Stock Surpasses $50?
  –  November 22, 2017
Micron is not getting left out of the automotive computing market. Whereas Intel is invested in this market through its Mobileye unit, and Ambarella Inc (NASDAQ:AMBA) is developing CV1, Micron is ramping up 20 nm DDR and LPDDR. It also started sampling 1X ...

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