Toyota and VH1 Save The Music

Toyota and VH1 Save The Music

November 3, 2016
November 3, 2016
Chicago
Chicago
 
 

Info

Chicago, Nov. 7, 2016 -- Toyota and VH1 Save The Music’s national music festival activation and social media campaign #ToyotaGiving came to a close yesterday as Toyota presented three Chicago area schools each with $10,000 grants that will provide musical instruments and equipment to each school.
 
At an energetic school-wide assembly held at John Spry Community Elementary School on Thursday, November 3, Tyler McBride, Engagement Marketing Manager at Toyota, and Chiho Feindler, Senior Director of Programs and Policy at VH1 Save The Music, awarded the grants to the three participating schools – John Spry Community, Goudy Technology Academy, and Daniel Boone Elementary. John Spry’s Assistant Principal Pablo Guzman and Chicago Public Schools’ Director of Arts Education Evan Plummer were also on-hand to present the grant and spoke to the importance of music education in Chicago’s public schools. Chicago local and self-proclaimed “Ghetto Gospel” singer Sir the Baptist surprised the students with a soulful performance of his track “What We Got,” which brought the entire auditorium to their feet. He also invited thirty music students from all three schools up to the stage to perform a rousing rendition of  “Wake Up.” Several students performed with his band, adding elements of violin, cello, and drums to the mix, while others stomped and sang along with Sir to the chorus: “We gotta wake up, we can change the world.”
 
The grant was achieved through an interactive festival activation and social media campaign implemented at music festivals nationwide, including Lollapalooza, Sasquatch, Voodoo Music + Arts Experience, Stagecoach, Afropunk, Ruido Fest, Firefly Music Festival, and Country 500. The activation engaged with festivalgoers and artists through interactive large-scale pointillism art pieces, unique to each festival and built using plexiglass and multicolored globes. Festivalgoers and artists were invited to write or draw their answer to the important question – “What Does Music Mean to You?” – on the globes, which were then added to the art piece. As each festival progressed, the mural evolved as it slowly filled up with hand drawn pieces. By the end of the festival weekend, the art was displayed for festivalgoers to check out their handiwork, complete with hundreds of personalized messages speaking to the importance of music. Artists who participated in the activation had the below to say:
 
"Music means I am not alone" - Third Eye Blind's Stephan Jenkins
 
“Music is Everything” – City & Colour’s Dallas Green
 
“Music is how we connect. Music is how we express ourselves” – G-Eazy
 
With the eight festival run complete, Toyota was able to fulfill a $40,000 donation to VH1 Save The Music, which was divvied up to fulfill three Keys + Kids grants at three deserving Chicago schools. Each Keys + Kids grant consists of $10,000 worth of musical instruments; a Casio Celviano Grand Hybrid GP-500 Piano and 3 Casio WK-7600 Music Workstations. VH1 Save The Music established the Keys + Kids grant in response to the growing need for high-quality, functional pianos, and to provide even more students with a safe and inclusive community to learn through the arts.
 
“Altruism is at the forefront of our brand, so we’re thrilled to partner with VH1 Save The Music to support music education across the country,” said Steve Appelbaum, national engagement marketing manager, Toyota Motor Sales, U.S.A., Inc. “Cultivating curiosity and creativity is so integral to our nation’s progress and VH1 Save The Music is the perfect partner to help Toyota invest in the quality of education across the country.”
 
“We are gearing up to celebrate 20 years at VH1 Save The Music and partners like Toyota have helped significantly with our mission to ensure music is a part of every child’s complete education,” says Henry Donahue, executive director of VH1 Save The Music Foundation. “We’re thrilled to be in these communities and that our work over the summer has brought instruments and music back to these schools.”

More Info

Highlights16

 
Third Eye Blind
 
 
Dallas Green
Musician, singer-songwriter, lyricist, composer, vocalist, guitarist, pianist
bornSeptember 29, 1980
St. Catharines, Ontario, Canada
 
Silversun Pickups
 
 
Guster
 

Photos - Toyota and VH1 Save The Music50

Sponsor

Toyota Motor Corporation (Japanese: トヨタ自動車株式会社 Hepburn: Toyota Jidōsha KK?, IPA: [toꜜjota], /tɔɪˈtə/) is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees worldwide[6] and, as of February 2016, was the 13th-largest company in the world by revenue. Toyota was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors.[8] In July of that year, the company reported the production of its 200-millionth vehicle.[9] Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year. It did so in 2012 according to OICA,[8] and in 2013 according to company data.[10] As of July 2014, Toyota was the largest listed company in Japan by market capitalization (worth more than twice as much as #2-ranked SoftBank)[11] and by revenue.[12]

Toyota is the world's market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Cumulative global sales of Toyota and Lexus hybrid passenger car models passed the 9 million milestone in April 2016.[13][14] Its Prius family is the world's top selling hybrid nameplate with almost 5.7 million units sold worldwide as of 30 April 2016.[15]

The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz, and Daihatsu. It also holds a 16.66% stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, a 3.58% stake in the Yamaha Motor Company,[16] and a 0.27% stake in Tesla, as well as joint-ventures with two in China (GAC Toyota and Sichuan FAW Toyota Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with several "nonautomotive" companies.[17] TMC is part of the Toyota Group, one of the largest conglomerates in the world.

Co-Sponsor

VH1 (originally an initialism of Video Hits One) is an American cable television network based in New York City that is owned by the Viacom Music and Entertainment Group, a unit of Viacom Media Networks. The channel was first launched on January 1, 1985 in the old space of Turner Broadcasting System's short-lived Cable Music Channel. It was originally created by Warner-Amex Satellite Entertainment, at the time a division of Warner Communications and the original owner of MTV (MTV and VH1 are now both owned by Viacom Media Networks).

The original purpose of the channel was to build upon the success of MTV by playing music videos, but targeting a slightly older demographic than its sister channel, focusing on the lighter, softer side of popular music. More recently, much like MTV, VH1 has been in the area of music-related reality programming, such as Behind the Music, the I Love… series and the Celebreality block of programming, as part of the channel's current focus on popular culture.

As of February 2015, approximately 92.6 million US households (79.6% of households with television) receive VH1.[1]

Grant Recipient

Chicago Public Schools (CPS), officially classified as City of Chicago School District #299 for funding and districting reasons,[6] in Chicago, Illinois, is the fourth largest school district in the U.S. (list of the largest school districts in the United States by enrollment).[3] For the 2014–2015 school year, CPS reported overseeing 660 schools, including 484 elementary schools and 176 high schools; of which 517 were district-run, 130 were charter schools, 11 were contract schools and 2 were SAFE schools.[3] The district serves over 396,000 students.[3]

Students attend a particular school based on their area of residence, except for charter schools and selective enrollment schools. The school system reported a graduation rate of 65.4 percent for the 2012–2013 school year.[7] Unlike most school systems, CPS calls the position of superintendent "Chief Executive Officer", but there is no material difference in responsibilities or reporting from what is traditionally a superintendent. CPS reported an average of 20 pupils per teacher in elementary schools and 24.6 pupils per teacher in high school. Approximately 85% of CPS students are Latino or African-American. The student body includes 87% from low-income homes, and 12.2% of students are reported to have limited English proficiency.[citation needed] Average salaries for 2008-2009 were $74,839 for teachers and $120,659 for administrators.[3] For the 2013-2014 school year, CPS reported 41,579 staff positions including 22,519 teachers and 545 principals.[3] In 2012 CPS reported a budget of $5.11 billion with $2.273 billion from local sources, $1.619 billion from the State of Illinois and $0.977 billion from the U.S. Federal Government.[3] Per student spending was reported at $13,078 in 2010.[3]

Participating Artists7

Top Albums by Participating Artists2

Top Songs by Participating Artists7

Participating Festivals7

Performed Songs2

Videos38

Spotify - Featured Albums & Singles10

 
 
 
 
 
 
 
 
 
 

Spotify - Featured Tracks8

 
 
 
 
 
 
 
 

News Articles5

Toyota and VH1 Save The Music National Music Education Program Presents Grants To Chicago Area Schools
  –  November 9, 2016
Toyota and VH1 Save The Music's national music festival activation and social media campaign #ToyotaGiving came to a close as Toyota presented three Chicago area schools each with $10,000 grants that will provide musical instruments and equipment to each ...
Toyota and VH1 Save The Music National Music Education Program Culminates with Grant Presentation to Chicago Area Schools
  –  November 7, 2016
Chicago, Nov. 7, 2016 -- Toyota and VH1 Save The Music’s national music festival activation and social media campaign #ToyotaGiving came to a close yesterday as Toyota presented three Chicago area schools each with $10,000 grants that will provide ...
Toyota and VH1 Save The Music National Music Education Program Culminates with Grant Presentation to Chicago Area Schools
  –  November 5, 2016
National activation saw consumer and artist participation from Third Eye Blind, City & Colour, Silversun Pickups, Guster, Frank Turner, and many more Toyota and VH1 Save The Music executives presented the $40,000 grant alongside a high-spirited performance ...
Toyota and VH1 Save The Music Foundation Raise Funds for Three Deserving Chicago Schools
  –  November 4, 2016
On Thursday, three Chicago public schools were each given $10,000 in grants that will provide musical instruments and equipment. Toyota and VH1 “Save The Music” presented the grants to John Spry Community, Goudy Technology Academy and Daniel Boone ...
Toyota and VH1 Save The Music Foundation Raise Funds for Three Deserving Chicago Schools
  –  November 4, 2016
On Thursday, three Chicago public schools were each given $10,000 in grants that will provide musical instruments and equipment. Toyota and VH1 “Save The Music” presented the grants to John Spry Community, Goudy Technology Academy and Daniel Boone ...

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