C2C: Country to Country is a country music festival which takes place at The O2 Arena in London every year. It was first held on 16 and 17 March 2013. The festival was the first multi-day country music event in the United Kingdom, since the demise of the popular Wembley Arena festival, hosted by Mervyn Conn. The event was jointly developed by the O2 Arena and SJM Concerts, collaborating with the Country Music Association.
In 2013, it was announced that the festival would come to The O2 in Dublin on the 14–15 March 2014.
The festival expanded even more into Europe in 2015, adding additional dates in Norway and Sweden.
The festival ran over three nights in 2016  and will again in 2017.
As of the 2015 festival, pop-up station BBC Radio 2 Country was set up and runs over 4 days, including a live broadcast of the main stage performances.
Kenneth Eric Church (born May 3, 1977), known professionally as Eric Church, is an American country musician, singer and songwriter. Signed to Capitol Nashville since 2005, he has since released a total of five studio albums for that label. His debut album, 2006's Sinners Like Me, produced four singles on the Billboard country charts including the top 20 hits "How 'Bout You", "Two Pink Lines", and "Guys Like Me".
His second album, 2009's Carolina, produced three more singles: "Smoke a Little Smoke" and his first top 10 hits, "Love Your Love the Most" and "Hell on the Heart". 2011's Chief, his first No. 1 album, gave him his first two No. 1 singles, "Drink in My Hand" and "Springsteen", and the hits "Homeboy", "Creepin'", and "Like Jesus Does". His third No. 1 single was "The Only Way I Know", which he, Jason Aldean, and Luke Bryan recorded for Aldean's album Night Train. A fourth album, The Outsiders, was released in February 2014. It produced five new singles between 2013–15 with the title track, "Give Me Back My Hometown", "Cold One", "Talladega" and "Like a Wrecking Ball". "Talladega" and "Give Me Back My Hometown" each reached number one on the Country Airplay chart. Eric Church got his sixth No. 1 hit with Keith Urban in May 2015 with the single "Raise 'Em Up". He released his fifth studio album, Mr. Misunderstood, on November 3, 2015.