Introduction to Weave

Introduction to Weave

 
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Weave is a modern, visual and intelligent information medium that empowers users with seamless information discovery. With Weave, highly visual and engaging information intelligently and contextually comes to users where and when it makes sense, rather than forcing users to know to search and then to repeatedly search. And businesses gain a new publishing platform and format that makes their content more discoverable, usable, engaging and measurable – thereby reducing their costs of customer acquisition, engagement and retention, and providing strong returns on their fast-growing publishing investments.

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Artificial intelligence
 
In computer science, artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans.
Discoverability
 
Discoverability is the degree to which of something, especially a piece of content or information, can be found in a search of a file, database, or other information system.
Brand awareness
 
Brand awareness refers to the extent to which customers are able to recall or recognise a brand.
 
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Customer engagement
 
Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence.

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Artificial Intelligence

In computer science, artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans. Leading AI textbooks define the field as the study of "intelligent agents": any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals.[1] Colloquially, the term "artificial intelligence" is often used to describe machines (or computers) that mimic "cognitive" functions that humans associate with the human mind, such as "learning" and "problem solving".[2]

As machines become increasingly capable, tasks considered to require "intelligence" are often removed from the definition of AI, a phenomenon known as the AI effect.[3] A quip in Tesler's Theorem says "AI is whatever hasn't been done yet."[4] For instance, optical character recognition is frequently excluded from things considered to be AI, having become a routine technology.[5] Modern machine capabilities generally classified as AI include successfully understanding human speech,[6] competing at the highest level in strategic game systems (such as chess and Go),[7] autonomously operating cars, intelligent routing in content delivery networks, and military simulations.

Artificial intelligence was founded as an academic discipline in 1956, and in the years since has experienced several waves of optimism,[8][9] followed by disappointment and the loss of funding (known as an "AI winter"),[10][11] followed by new approaches, success and renewed funding.[9][12] For most of its history, AI research has been divided into subfields that often fail to communicate with each other.[13] These sub-fields are based on technical considerations, such as particular goals (e.g. "robotics" or "machine learning"),[14] the use of particular tools ("logic" or artificial neural networks), or deep philosophical differences.[15][16][17] Subfields have also been based on social factors (particular institutions or the work of particular researchers).[13]

The traditional problems (or goals) of AI research include reasoning, knowledge representation, planning, learning, natural language processing, perception and the ability to move and manipulate objects.[14] General intelligence is among the field's long-term goals.[18] Approaches include statistical methods, computational intelligence, and traditional symbolic AI. Many tools are used in AI, including versions of search and mathematical optimization, artificial neural networks, and methods based on statistics, probability and economics. The AI field draws upon computer science, information engineering, mathematics, psychology, linguistics, philosophy, and many other fields.

The field was founded on the assumption that human intelligence "can be so precisely described that a machine can be made to simulate it".[19] This raises philosophical arguments about the nature of the mind and the ethics of creating artificial beings endowed with human-like intelligence. These issues have been explored by myth, fiction and philosophy since antiquity.[20] Some people also consider AI to be a danger to humanity if it progresses unabated.[21] Others believe that AI, unlike previous technological revolutions, will create a risk of mass unemployment.[22]

In the twenty-first century, AI techniques have experienced a resurgence following concurrent advances in computer power, large amounts of data, and theoretical understanding; and AI techniques have become an essential part of the technology industry, helping to solve many challenging problems in computer science, software engineering and operations research.[23][12]

Machine Learning

Machine learning (ML) is the scientific study of algorithms and statistical models that computer systems use to perform a specific task without using explicit instructions, relying on patterns and inference instead. It is seen as a subset of artificial intelligence. Machine learning algorithms build a mathematical model based on sample data, known as "training data", in order to make predictions or decisions without being explicitly programmed to perform the task.[1][2]:2 Machine learning algorithms are used in a wide variety of applications, such as email filtering and computer vision, where it is difficult or infeasible to develop a conventional algorithm for effectively performing the task.

Machine learning is closely related to computational statistics, which focuses on making predictions using computers. The study of mathematical optimization delivers methods, theory and application domains to the field of machine learning. Data mining is a field of study within machine learning, and focuses on exploratory data analysis through unsupervised learning.[3][4] In its application across business problems, machine learning is also referred to as predictive analytics.

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