Adidja Azim Palmer (born 7 January 1976) better known as Vybz Kartel, is a Jamaican musical artist, record producer and entrepreneur. Kartel is one of dancehall's most successful artists and a cultural icon in Jamaica, where he is widely referred to by various nicknames including "Worl' Boss"  and has been recognized as one of genre’s most prolific and skilled lyricists credited with further popularizing dancehall.
Kartel's singles have achieved cultural ubiquity across the Caribbean, including "Ramping Shop" (2009), "Summer Time" and "Dancehall Hero" (2013). Having collaborated with a number of internationally prominent hip hop and R&B artists such as Major Lazer, Rihanna and Jay Z. He has also been credited as an inspiration for the dancehall-infused work of a number of Western artists, including Drake, who has cited Kartel as being one of his "biggest inspirations".
In 2014, at the age of 38, Vybz Kartel was sentenced to life imprisonment for the murder of his associate Clive "Lizard" Williams. He will not be eligible for parole until 2049, once he has served 35 years in jail. Despite being imprisoned, Kartel continues to release new music prolifically, releasing over 50 new songs in 2016 alone.